Check out some of my work on
branding
MoUr
Cocina | Bodega
Brand system, marketing & environment design
Led the development of Mo-Ur Cocina Bodega’s brand across restaurant, wine bodega, and boutique-pantry touchpoints. Designed a cohesive visual system that balanced upscale dining with a playful, modern, and subtly provocative tone—expressed through menus, apparel, packaging, print ads, digital assets, and in-store materials. (Logo design by collaborator.)
Scope: Brand system · Website · Illustration · Menus · Apparel · Packaging · Print advertising · Digital design · Environmental graphics
SPIRE (Stanford Professionals in Real Estate)
Hall of Fame
Logo, environmental branding and Visual System
Via Dooley Design Group. Designed multi-year Hall of Fame branding and large-format environmental signage honoring distinguished Stanford alumni leaders in real estate. Created banners, posters, and signage systems used across annual induction events and campus installations, ensuring visual consistency while accommodating evolving brand standards and physical environments. Led the 2019 logo refresh to unify legacy materials with current applications and elevate the prestige of the program.
Scope: Branding · Environmental Design · Layout · Print Production
Amorcito Taquerias
Brand system & environment design
Led the creation of Amorcito Taquerias’ visual identity across brand, digital, and physical environments. Developed the full brand system and applied it to menus, merchandise, signage, murals, and interior elements, creating a cohesive and expressive experience across all customer touchpoints. (Logo design by another collaborator.)
Scope: Brand system · Illustration · Website · Menus · Merchandise · Environmental graphics · Interior design · Digital assets
Mr Jim’s
Convenience Store, Gas Station, Carwash
Brand refresh & exterior environment design
Led a full visual refresh for a local convenience store, including storefront facade, gas station canopy, and car wash exterior. The redesign focused on improving visibility, cohesion, and curb appeal across multiple structures while working within real-world production and installation constraints.
Scope: Brand refresh · Exterior signage · Environmental graphics · Production-ready design
